Your potential customers’ problem

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unbounce Products Solutions Pricing Learn Contact Search for: Log In / Landing page optimization How to Use Landing Pages to Test New Business or Product Ideas By Scott McLeod on June 5th, 2019 in Landing page optimization How to Use Landing Pages to Test New Business or Product Ideas When it comes to launching a new product or business, my mantra is to “fall in love with the problem, not the solution.” In other words: even if you think you’ve come up with the next big thing, you should always treat it like a hypothesis.

And as with any hypothesis, that means  Fax Lists testing it. If your  Fax Lists original concept takes off without a hitch? Great! But if it doesn’t, you should continue landing page testing (and retesting, and retesting) until you find the best solution to. Testing might sound like it requires a large investment of time, money, and other resources, but I’ve found the perfect low-effort, high-return workaround: building a landing page. Why landing pages? Using landing pages to test a new product or service idea allows you to collect valuable customer feedback while remaining agile, and can shed light on the overall viability of your proposed solution.

But the best part is that landing pages don’t require a large amount of custom design and development work. By using landing page templates, you can focus on identifying your value proposition and validating your idea before bringing it to market. And there are more than a few ways to do so: Split test the big stuff early on Virtually every landing page feature (headlines and body copy, images, colors, etc.) can be A/B tested to optimize performance—and companies should be using that to their advantage.