Now that peoples values ​​are diversifying

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in marketing  Combination with MA and precautions Adobe Experience Cloud 07-07-2022 Personalization is a marketing method that optimizes the information and services provided to suit the needs and lifestyle of each customer . Deliver a consistent experience across multiple channels , including branded sites and apps, display ads, customer support, and email to increase customer satisfaction, increase conversions , and maximize LTV Life Time Value  . to connect .  we will explain in detail the points to be careful of when using personalization , which is considered essential, in marketing .


personalizationexamples Search results are customized to suit your needs based on your search history and visited websites , and advertisements display recommended products related to products purchased on e-commerce sites , products you  searched for , and products you have added to your India WhatsApp Number Data cart . What you see is a prime example of personalization . Recently, chatbots, which allow users to communicate in a way similar to a human conversation , have gained attention as a method that can predict user preferences and behavior based on user information and send personalized messages .






To understand personalization more deeply , let's first look at some familiar examples. look at Amazon Recommendation function When you open the Amazon app or website , you'll see recommended products similar to those you've recently searched for or purchased . This is a personalization method called recommendation function . By showing customers products that match their browsing and behavior history and attracting their interest , you can increase the amount of time they spend on your website and increase their purchase rate . In addition, by providing valuable experiences such as ``the