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Marketing content Email Subscription Enter your email Subscribe Contents What is semantic search? Why is semantic search important? Semantic search technologies How to adapt your SEO for semantic search Have you ever noticed that Google can handle almost any question you throw at it these days? Just look at the result for this query: yoda fs 1 Despite not mentioning Yoda by name, Google understood who we were talking about, and what we wanted to know about him. This wouldn’t be possible without semantic search. In this post, you’ll learn: What semantic search is Why semantic search is important The Google technologies that play a role in semantic search How to adapt your SEO for semantic search What is semantic search.


Semantic search is an information retrieval process used by modern search engines to Special Data return the most relevant search results. It focuses on the meaning behind search queries instead of the traditional keyword matching. The terminology comes from a branch of linguistics called semantics, which is concerned with the study of meaning. Why is semantic search important? Although there are countless variables at play, the principles of semantic search, why it’s needed, and how it’s influenced are easy to understand. Users often don’t use the same language as the desired content Many searches are unintentionally ambiguous The need to understand lexical hierarchy and entity relationships.




The need to reflect personal interests and trends Users often don’t use the same language as the desired content Even worse, we sometimes don’t even know how to articulate a search query properly. Let’s say that you heard an unfamiliar song on the radio. You liked it and started Googling random lyrics until you finally found it. soad serp 1 To add another layer of complexity, compare what you type into Google with what you say to Siri, Alexa, or the Google Assistant. Keywords now become conversations. There are just so many ways to express the same idea, and search engines need to deal with all of them.