Table of contents hide 1 What is structured data

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What is it and why was it created? 3 Types of structured data 4 How to add structured data to a page? 5 Structured data and Open Graph 6 Structured data in SEO – why are tags so important? 7 The future of rich snippets in SEO for businesses What exactly is structured data and does it have a real impact on positioning results? What is Schema.org ? Finally: how to implement structured data to help robots read the page content? We will try to answer all these questions in today's article. Find out why you should learn the secrets of structured data. We invite you to read! What is structured data? Structured data, also known as structured data, are tags, most often in the form of HTML code, that describe the types of content on a page.


Thanks to them, search engine algorithms are able to understand not only the content, but also the meaning of the information posted . Structured data also allows you to display the so-called rich snippets in search results . Below we have combined two search results for the same Email Data  query regarding iPhone 13 pro. The first one does not have rich snippets: Example without structured data And the second one has structured data implemented: Structured data example The second result contains rich snippets in the form of technical properties, opinion stars, photo, price and stock status of the product.



This information can be displayed by Google thanks to structured data. In your opinion, which result looks more attractive? Which one would you be more likely to click to buy a product? …That's what we thought! Schema.org – what is it and why was it created? Schema.org is a project initiated by Google, Bing, Yahoo and Yandex, the key goal of which is to improve the interpretation of website content by search engines . This is achieved through the creation and promotion of unified structured data standards. The project was launched in June 2011, focusing on providing a broader context for web content by using appropriate components from the Schemrg dictionary. For example: the word "mirrors" can express both a film ("Mirrors" directed by Alexandre Aja) and an object (mirrors as interior furnishings.