What is the difference between internal and external measures

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In order to provide users with high-quality articles, we prevent sites with poor quality from being displayed by providing ratings. If the content is weak or socially problematic, there is a possibility that it will be removed from the index, so be sure to check the guidelines carefully. Contact information and customer testimonials The top quality indicator called EAT, which is defined in the quality evaluator guidelines, is now indispensable for search engine optimization. EAT signal is the setting of contact information by clearly displaying the company's phone number, address, etc. on the site. This makes it easier for users to find and access information. It is also important to set up a place where you can collect not only company information but also the voices of users who want the company.

Displaying customer feedback in the form of reviews and cell phone numbers list using it as one of the user's decisions expands the value of SEO. privacy policy A privacy policy is essential for site management, and having one in place will help establish credibility. A privacy statement lets you know what the site operator is doing with the data they collect, and you can navigate the site with confidence. Basically, put a link to your privacy policy in the footer. Making it easy to understand is a key part of SEO, so it's a good idea to check it out. site map A sitemap is a collection of all page links within a site into one article. ①XML for Google ②HTML for users There are two types of sitemaps, and you can create either one, but if you are more conscious of SEO measures, it is better to create both sitemaps.



In particular, the XML type plays an important role in getting your article recognized by search engines quickly, so it is a bad idea not to create a sitemap at all. Sites with fewer backlinks and more articles are more effective. Robots.txt file This is a file that tells crawlers which URLs they can access. It is used to avoid overloading site requests and is not a way to prevent your website from being displayed in any way. It is mainly used for traffic management, but depending on the file format, it is also often used to make files available to Google. Local search/mobile part Local search, which displays search results for specific regions, and mobile compatibility are also important, so that it is easy to understand even when viewed on mobile. mobile usability Being able to use and view your website on small screens other than computers, such as smartphones and tablets, is also an important SEO measure.