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The About Me page is your opportunity to show your potential customer that they have come to the right place. A well-designed About Me page fulfills several functions. You inform your reader about yourself and your services and can convince them of your competence . Once you've achieved that, the About Me page is where your visitor makes their purchasing decision . An About Me page is therefore also the perfect opportunity for contact forms to obtain your reader's email address. To achieve all of this, there is a lot to consider.
The goals of the About Me page The first impression The reader of your About Me page should know what you offer at first glance. A good first impression is therefore essential. The perfect headline The most important information should be Phone Number contained in the heading. It's a good idea to say who you are and what you do right in the headline . After all, the reader should find out here whether they have come to the right place. Authentic images Of course, a photo of you or your team is a must. After all, anyone who reads your About Me page wants to know who exactly is behind this website . A suitable photo is characterized above all by its authenticity .
When choosing your photos, you should also think about who you want to address. Are you aimed at companies or private individuals? What benefit does the customer get from you? It's a common mistake to think that an About Me page is actually primarily about you. The reader primarily doesn't want to know who you are, but rather what use you are to them . It is therefore best to explain directly in the introduction what the reader will get from your offer. It's also important to narrow down your target audience . So feel free to be specific. Visitors go to the About Me page primarily because they have a problem and want to know if you can help them solve it. Only if you specifically narrow down your target group can the visitor know whether this is the case.
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