Specified the system will report

Juthi5019

Where we use user tracking and that in 2023 third party data cookies will disappear for good . Therefore, the data that we obtain is enabled by tracking scripts from external companies. Meta, Google, LinkedIn, etc. Therefore, it is worth protecting yourself against excessive data loss and taking advantage of the opportunities offered by Google Tag Manager Server Side. What are the differences between the two versions of GTM.

As you can read above, the browser container (I don't like this term - let me call it "web") sends data straight to external servers. In GTM Server Side they will eventually go there as well. First, however, they will go through C Level Contact List our own server, which determines the name of this tool. For this to happen, we need a server container that will actually be responsible for the security of the data we obtain.



This is because we will be able to freely modify any information received from the web container and decide which parameters will be passed on to a third party,Google. The entire process is illustrated in the diagram below. User data is better protected Therefore, by using GTM Server Side, we can be sure that user data will be safe and of much higher quality. With still few companies implementing server-side tracking.