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To reference Sister Company  Efficient Marketing  I used their red as the base color. I decided to go with gradients. Why Not only because gradients are in fashion and we know from experience that it’s not worth relying on current fashions when creating a logo but also because gradients have characteristics that our brand identifies with. It is an agency involved in many areas of online marketing. The conclusion is simple it’s not just red and it’s not just navy.

Everything in between. Intense reds to deep navy blues perfectly reflect what’s going on in our country  energy, change, keeping up with the trends but at the same time having a certain stability. Plus it looks good. Aesthetics are also Job Function Email List important when choosing colors. Step Other Distinguishing Elements In addition to color I also matched some rather unusual shapes to identify. Smooth and rounded forms emphasize modernity and flexibility while adding a characteristic.



Touch to the entire visual surface. They appear on the website, customer materials and social media. You'll recognize them. Steps Attach differentiating elements Step Choose typography What font should be used for the company’s visual identity I wanted a minimalist sans serif font that would calm down the strong colors and flowing shapes a bit. My focus is on Polish designer Ł's font - Font. On the one hand, this option.