Instead, we must speak to those who don't know

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Questions and answers on how to produce SEO oriented content During the webinar on SEO writing with our SEO specialist Laura Copelli, many questions emerged we will ask them again below. Why is the zero result or featured snippet on the Google page in Italian? Because I am geolocalized in Italy and I did a search with a keyword in Italian if I had changed the language of my keyword then Google would have offered me the results in that language. Do blogs feed the SERP? Absolutely, what helps you intercept users' latent questions is the blog itself . The blog is that activity that answers informational questions, approximately of searches done on Google not having a blog on your site means risking the opportunity to be found with searches of this type.

.. we risk speaking only to those who already he knows us. us to those who don't know our Chile WhatsApp Number List brand or serviceproduct but are looking for a solution ... and that solution is us. Is the zero result above the sponsored ones? Google is doing a lot of tests and experiments It is currently under sponsored, but a short time ago it was above . Pay attention to the SERPs, the word ad has changed from green to black the same favicons were present in the snippets for a very short period. These are tests that Google does. In my view, if the zero result is the most relevant for that query it should be above everything.

What tool do you use to identify the most effective keywords? First of all I think about who I want to talk to, then about the target. Then I go to Google and look at the SERPs for those keywords and try to figure out if they turn on the right SERP. And finally I use SEOZoom to refine the search. From there the related keywords and those with the same search intent are returned to me , that is, the people who searched for this keyword also searched. I also observe the average monthly searches and I understand which keyword brings me the most volumes of traffic and seasonality let's think about Covid now a search for plexiglass barrier and sanitizer had a very different seasonality in previous years .