How does ChatGuru's chatbot automation benefit businesses?

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According to Harvard Business Review (HBR), “Like all successful automation efforts, customer service chatbots can reduce costs, but the improvements they make to the customer experience are far more impactful. Bots are available 24/7 and often respond to customer queries faster than human agents.” Here, you will understand the main benefits of automating your company's communication processes with ChatGuru's chatbots. Check out! 1. Be where your customers are Among Brazilians, WhatsApp is the most popular and most used platform during the day. Therefore, it is configured as the ideal messenger for companies. By integrating a ChatGuru chatbot into your WhatsApp business account, you will be making communication more agile for your customer. After all, being where they are is a way of offering practicality and familiarity to your audience. 2. 24/7 Customer Support With this technology, you will always be available whenever and wherever your customers want to communicate, which further increases satisfaction levels and loyalty. Unlike your human team, chatbots are always active, even outside business hours.

Quick responses It's nothing new that customers are increasingly connected and have high engagement expectations. They demand quick responses at any time. Also according to the Digital Customer Service in the Age of AI report, “among people who contact a brand, product or company through social media for customer support, 32% expect a response within 30 minutes. Almost half expect a response within an hour.” Facebook recommends response times of 15 minutes from brands on its Messenger app. In this sense, chatbots are an affordable way to offer customer service and support at any time of the  day or night. With Brazil Phone Number Data them there are no opening hours and your company can interact at your customers' convenience. 4. Great value for money By automating steps in your customer service, you will be making communication more agile, while optimizing customer contact and your team's work. According to IBM's Digital Customer Service in the Age of AI report , chatbots can handle 80% of routine tasks and customer questions. In other words, chatbots can increase your assertiveness, at the same time as they can free up your human team.



This way, your teams can focus on more complex interactions with greater added value, enabling the reorganization of working time and reallocation of resources. 5. Capture and qualify leads The work of capturing and qualifying leads becomes easier with chatbots. This software can be programmed to collect data and opt-in from potential customers, that is, the authorization given by an individual to receive content from your company in the future. Therefore, in addition to making this acquisition simpler, chatbots also involve your potential customer with personalized and assertive communication in order to increase brand recognition, promote your products/services and guide these people through the sales funnel. 6. Collect data As mentioned previously, your customers' and potential customers' interactions with the chatbot will result in a large amount of valuable data. At ChatGuru, this information about consumption, behavior and evaluations is collected and taken to a system that allows the extraction of reports.