The reason for this could be that negative words

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They should also work when skimming the headline. Puns in headings Searching for and finding good articles: Tips for user-friendly search functions . 11. News and current topics News encourages you to click. Even if you can't always write about news, it's always worth picking up well-known trends and topics in your articles and integrating them into your headings. News and trends in headlines What does influencer marketing look like in 2017? Silja will tell you. 12. Positive words “The best, the biggest, the most beautiful” – positive words simply have a positive effect, especially if you use superlatives.

But be careful: only use them if the article really contains the “best, greatest, most India Car Owner Phone Number List wonderful” things. Use positive words in a headline Not just simple content marketing types, but the best ones for generating leads . 13. Negative words “Stupid, bad, flawed” – a headline doesn’t always have to sound positive, because as a study by Outbrain found, negative superlatives also work wonderfully. phrases make readers feel attacked or caught in their behavior and want to know how they can change or avoid something. They are also a good change from the positive superlatives that are often used in an inflationary manner. Use negative words in the headline Your shop isn't ranking well and Julian knows why.



Name effects Your article deals with a study, gives tips or has ideas that can have a positive impact on the reader. Then write this impact in your headline. More specifically: focus on the impact your content has on your target group. 15. Put important information in [brackets]. Does your article offer something special like an interview or contains a freebie? Then you can name it in square brackets, like [Infographic]. A Hubspot study of over 3.3 million paid link headlines found that headlines that used brackets performed around 38 percent better than headlines without brackets. This is mainly because readers can immediately see what awaits them in the article.