The specificities of Inbound Marketing for software

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In addition, software publishers must succeed in shortening their sales cycles, while increasing their retention rate. It’s about triggering interest naturally among prospects and subtly guiding them through their purchasing cycle , in a personalized and automated way. In this respect, Inbound Marketing is particularly suitable: it allows you to industrialize your customer acquisition strategy while increasing its performance! publishers Rather than soliciting your targets in an intrusive manner, Inbound Marketing consists of bringing your customers directly to you.

And this, thanks to a content strategy designed to Phone Number Data interest and attract your prospects. At a time when 70% of purchasing decisions start with a search for information on Google, this strategy of occupying the ground is particularly effective. Also, Inbound Marketing allows: To attract prospects To transform visitors into leads To transform leads into customers Build customer loyalty by reducing churn and increasing MRR To help you support your targets throughout this journey in order to convert them effectively, you will find in this white paper the different content to produce according to the purchasing phases of your targets .




Define the budget to invest in customer acquisition The budget allocated to your digital marketing strategy must be defined carefully. It depends on several elements: the customer acquisition cost, the customer lifetime value and of course, the number of new customers you want to sign. To help you define your marketing budget, this premium document offers you calculations and concrete examples.In recent years, digital has refocused on users and their satisfaction.