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As it is a set of strategies, Mobile Marketing brings several actions that can be implemented in your company.
We have separated the 4 most po Chinese Overseas Asia Number Data pular and effective actions to implement this method. See below:
Responsive website
It's not pleasant to access a website on your cell phone or tablet and come across unfocused images, broken links and slow loading times.
For a Mobile Marketing action to be truly effective, you need to have a responsive website.
In other words, the layout of your online page must adapt to all possible screens – in this case in particular, mobile devices.
This ensures that the user experience is really good, in addition to being a tactic for your company to have a good ranking in the main search engines.
SMS Marketing
If Mobile Marketing were a football game, SMS Marketing would certainly be one of the main attackers on your team.
With this action, you guarantee better delivery rates for your company's relevant information, as well as greater connection with users.
However, one point of attention that must be taken into account is the volume of messages sent.
Sending many notifications per day is considered an invasive brand , running the risk of losing an audience.
Therefore, the tip is to carry out research with your users to better understand how to adhere to this practice.
Another interesting point is to always use a CTA ( Call to Action ). With it, users who receive messages are taken to another stage of the purchasing process.
E-mail marketing
Whether for desktop or mobile devices, email marketing is one of the best actions to consider in your Mobile Marketing strategy.
To obtain good returns from this action, it is essential to develop relevant content for your persona .
Here, it is necessary to understand the reader's pains and propose material that responds to these aspects.
To be successful when using this method, follow some guidelines such as:
Build a contact list;
Segment the subjects;
Define your strategy;
Analyze results;
Realize testes.
QR Code Marketing
The QR Code is a 2D barcode, from which the user uses the cell phone camera to scan a code and be directed to digital content.
With QR Code Marketing, you can take your leads and current consumers quickly and safely to content, or even promotion, that makes sense to them at that moment.
It is the connection between the offline world and the online one.
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