Lemonade has precisely defined its

rigite2542@artg

Own target group and dealt intensively with their needs. The insurer has succeeded in building a clear brand identity and gaining decisive competitive advantages through customer focus. They are characterized by the following features: uncomplicated & fast: Unlike the majority of insurers, Lemonade manages to process damage reports digitally via app and make the insured sum available within a very short time (the duration is between a few seconds and up to one working day). cheap: Lemonade has very low monthly contributions.

Household contents insurance in this country, for example, is available for a Special Data monthly premium of 2 euros. Charitable & transparent: Lemonade donates whatever surplus insurance amounts are left over each year to charitable causes. The insured person can view the amounts openly and can choose which organization the money will benefit. Lemonade has managed to overtake its competitors in the US market, even though the company was only founded in 2016. In a study, the management and business consultancy.



Bain & Company names the reason for this in the company's customer focus: Lemonade not only optimally serves the needs of its own target group, but also almost all generic customer needs better than the average of all US insurers: Lemonade performance graphic Compared to the average US insurer, Lemonade performs above average in almost all respects. Lemonade breaks with the usual conventions of the insurance industry and designs its actions entirely in the interests of the customer. Customer centricity is obviously the USP that makes the difference.