Because I had lost all authenticity.
At the beginning, I communicated as sincerely as possible, driven by my values and my character. This is how I built my brand image and that of my agency. Then, over the months, I started to make my decisions based solely on the number of likes or visitors to my website. At the time, I even said on social networks that Marketing was a science. Bullshit! These optimizations allowed me to generate growth, leads and customers. For a while, I increased my number of followers on social media. And then finally, since there are not , actions that work optimallyby definition.I came to communicate like a robot and above all Like everyone else. Afteryears, I reached Albania WhatsApp Number a glass ceiling and my KPIs stopped growing. Worse, all KPIs related to engagement have declined. And do you know why ? Now, I have resumed my first good habits and the numbers are starting to rise again. Coincidence? I dont think soIn any case, thank you all for increasing numbers of people reading and following me on the webMarketing Automation accentuates the phenomenon I do Marketing Automation . For me and for my clients. For me,
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Marketing Automation is a real opportunity to put people at the center of your strategy. Unfortunately, too many companies abuse itMarketing Automation is an opportunity to save time spent performing lowvalueadded tasks and invest it in offering added value to the customer. Marketing Automation allows salespeople to only speak to interested, engaged and qualified prospects. The goal here is to save time so salespeople can provide more value to their prospects. Marketing Automation is also a great tool for collecting the information and data necessary to properly understand the buyers expectations and behaviors, which is essential as seen in the first part. The idea here is to offer its prospects and customers a unique experience.
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