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If you want to step up your efforts this year and see lasting results that can benefit your business for years to come, check out these 7 search engine marketing strategies you need to know that can make a difference! 1. Use of Long-Tail Keywords The Use of Long-Tail Keywords(Image Source ) Long-tail keywords usually contain three or more words, with each laser focused on a specific niche. Although initially thought to be unpopular and less common than traditional keywords of one, two or three words, there are many advantages to using long-tail keywords. What are the advantages of long-tail keywords? In the past, people avoided long-tail keywords and believed that they were not valuable because they received less search traffic than shorter keywords.
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