Many moons ago,

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A sends me running for the hills). To jump start your renovations, here are 5 quick fixes that can improve your landing page load times that won’t require a web developer:Optimize your images for the web (resizing files can drastically reduce load times. Here’s a link to a free tool you can use to resize your images)Limit your use of pluginsUse rich media (images, gifs, videos) sparinglyUpgrade your hostingFix broken linksOnce you’ve made these changes, plug your landing page into PageSpeed tool again. Your prospects (and your wallet) will thank you!Allen FinnMEET THE AUTHORAllen FinnAllen Finn is the co-founder of Toasted Collective, a cannabis-focused digital agency.

he worked at WordStream, where he reigned as fantasy football champion for some Benin WhatsApp Number time.See other posts by Allen FinnThe 21 Best PPC Marketing Articles of the YearLast updated:April 9, 2018Paid Search Marketing It’s the end of the year as we know it, and we’re feeling fine. Why? Because this year we read – and fell in love with – some truly amazing articles about all things PPC. best ppc articles of 2016In fact, what you’re about to read are my picks for the 21 best PPC marketing articles that were published around the web in 2016. These articles are the unicorns that managed to stand out from a sea of donkey articles.Here’s a look back at the best of the best content this year on paid search, remarketing, conversion rate optimization, and paid social.Paid Search, Case Studies & Research1.





Google’s right-side Adpocalypse: What really happened (DATA) – Search Engine LandWhen Google changed its layout earlier this year, PPC marketers freaked out and warned the end was near for all of us. Spoiler alert: it wasn’t, as I showed in this post. CTRs and traffic increased while CPCs remained static.Takeaway: Don’t panic whenever Google makes a change to AdWords or the SERPs. Patiently collect and analyze your data so you can react wisely.2. 5 ingredients for writing the perfect expanded text ad – Search Engine LandSpeaking of collecting and analyzing data, the brilliant Frederick Vallaeys of Optmyzer studied 1.2 million ads after AdWords started rolling out Expanded Text Ads (ETAs).