Once you have a plotted schedule

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For example, you may determine that mornings are best for engagement, so try to post earlier in the day. Or, you may realize most of your audience is from a specific geographic area, so you can create location-specific content. How To Manage Content Creation Efficiently You may have tons of content ideas and plenty of resources to create them, but where do you start, and how can you streamline your creation process? Here are some tips and tricks to take you from content overwhelm to efficient productivity. Have a Content Schedule There is no “right” amount of content to publish to your audience.

For some businesses, publishing one piece a week is enough to engage with customers and generate sales. Other brands may need to publish daily to ensure better growth and marketing momentum. Still, you must start somewhere even if you’re unsure France Phone Number Data how much content to generate. A schedule can help you build a solid foundation to leverage your marketing opportunities. For example, you can post a blog article every Thursday and a video piece twice a month.  you can adjust it as necessary. Also, remember that you don’t have to fill in the details of each piece right away. For example, you know you need four blog posts for the following month, but you can decide later on topics to generate the most interest.



Monitor Trends Evergreen content is always ideal because you can publish and re-publish it in the future for maximum exposure and engagement. However, you should also be capitalizing on current events and trends to boost your content marketing from time to time. Also, remember that trending topics tend to fizzle out pretty fast, so you have to be quick to take advantage. For example, if there’s a viral challenge, you should push that to the top of your content creation schedule so you can post it within a couple of days (or hours in some cases). Analyze Results Marketing analysis is the best way to determine what is working and what isn’t.