A modern cowboy with the charm

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All of us who use mass media for work are the shapers of society. We can vulgarize this society. We can brutalize it. Or we can help her reach a higher level.” William Bernbach history-of-copywriting-Bernbach-Volkswagen-Think-Small easy web marketing The campaigns created by William Bernbach for the Volkswagen Beetle in the USA. His pen signed brilliant campaigns, including You don't have to be Jewis to love Levy , with the aim of spreading the product outside the circle of usual consumers. And those

for Volkswagen, Think small or Lemon , aimed at the 1000 Mobile Number List American market. Leo Burnett ( – ) There are two traits that characterize Leo Burnett's style: the search for the Inherent Drama of a product (the factor that pushes someone to market a certain product) and the Common Touch (the reason why the consumer should buy it). history of copywriting Leo Burnett easy web marketing Leo Burnett, copywriter and founder of the Leo Burnett Company, Inc. His name is associated with one of the largest advertising agencies





the world, founded in the American Great Depression years of Burnett was a lover of plain language , stock characters and archetypes. “I like to think that we Chicago advertisers are all very tough, to imagine that Chicago copywriters spit on their hands before they grab their big black pencils.” Leo Burnett history of copywriting Leo Burnett Marlboro Man The Marlboro Man created by copywriter Leo Burnett One of his most successful campaigns is the one for Marlboro, with the figure of the Marlboro Man at its centre .  of a rough man who fully embodies the American values ​​of the time. I