|
According to some statistics, the average user spends 7 hours on the Internet, and some reports also indicated that the majority of people when they wake up from sleep are browsing websites, and from here it is clear that the Internet is The right place to market and promote your hotel. 5- Customization through which you can target a specific segment of the audience. It has become possible to direct your message to specific groups according to preferences, as if you are talking to them and sharing their interests. Digital marketing is the effective means of achieving this personalization, as you can divide your audience and offer customized information, offers, or services.
For each section. Read also about: Product-market fit strategy Hotel marketing strategies Any business must be based on marketing mechanisms that promote it, and this is what marketing for hotel services includes, as hotel owners determine new strategies and trends Oman Phone Number Data that meet the requirements of guests or customers, and lead the hotel to success and excellence. These strategies are as follows: 1- Determine what makes you special You cannot be distinguished except by researching your competitors, discovering their strengths and weaknesses, what makes a hotel better than another hotel, what features do you provide to your guests that they cannot find elsewhere, always focus on what competitors lack while identifying the target audience. Do you target families? Just, does your site provide accommodation for pets?
All of these questions are important to outperform your competitors. 2- Customer map The map of the booking journey is an effective way to find out the reasons why the guest takes a long time before completing the reservation. This map also provides you with a comprehensive view of the customer experience, and what can be improved. You can achieve this by defining goals and touch points, and mapping the customer journey in the form of stages. 3- Allocate rewards for direct bookings Direct reservations are important in the hotel's revenue return, and this is something hotel owners know. Direct reservations also reflect the guest's satisfaction and confidence, but what makes you not thank your customers for their reservations? If there is a free room upgrade or some food upon their arrival or discounts on some services, this represents great value for them.
|
|