User Generated Content: How to implement a UGC campaign in 4 steps

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In a previous article , we opened our appetite to explore the fascinating world that content marketing reveals today, through the impact that customer involvement can have in your brand promotion campaigns. As we promised you, now we are back with a new material on this topic, in which we will take you, like Aladdin on the magic carpet, through the most important steps to follow in creating a UGC campaign. In addition, because the magic is not sweet enough without the cherry-on-top, at the end of the article we also offer you some cool tool ideas that have the purpose of...um, basically, to make your life easier. We organized them nicely, the goats, as they say around here, for extra efficiency.

Next, here are the 4 important steps that we recommend you take into account when starting a UGC campaign, but also an example of implementing a successful UGC campaign for a Netlogiq client. Choose the promotion channel that suits your brand First and foremost, because Phone Number Data it is somewhat on the mind of the rooster in marketing, you must make a conscious choice and be as informed as possible about the channels you will use. It is possible that not everything under the sun in terms of media channels fits your brand, so give yourself a little more than 5 minutes when deciding where and with whom you communicate. This is not because it is not ok to be omni-present and super-popular in the digital age, but it is more effective to be, practically, where your people are, where your product or service is/can be relevant.



For example, if you are a fashion brand, Instagram can be the best friend of your marketing strategy, being a platform based on visual, inspirational / aspirational content, which can bring you extraordinary visibility through the content created by your clients. Source: instagram.com/asos A small exception, however. If you feel a wave of super-creativity and want to get out of the "box" through a campaign that goes beyond the specifics of your field, go ahead! Long live the ideas created in communication & marketing (with a hint of caution, however)! What are we talking about here? Let's say you are a brand that deals with carpentry products, equipment and professional tools, and your people are, in general, carpenters by trade. However, it would be interesting to meet those who are simple amateurs in carpentry and challenge them to share their passion with the rest of the world through a social media challenge, as the " do it yourself " trend is still in fashion.