Google doesnt jump to this conclusion
content. However, lingering on the page can also indicate confusion, so . “Google is trying to communicate the difference smarter,” Will says. Don't put too much stock into the time people spend on your page. Instead, focus on providing satisfying answers to people's burning questions. To this end, consider Google's blueprint when you find the "People Also Ask" section in search results related to the topic you want to own. Move down the list of questions and create answers that people will rate. Probably enough to refer others to your page. Google will reward you for those backlinks. As Josepf Haslam said at last year's Intelligent Content Conference, backlinks "act as digital word of mouth." Search spiders “have sticky feet all over backlinks.” Focus on providing answers to burning questions. Use Google's "People Also Ask" section. WilReynolds SEO Click toTweet Are you answering all the top questions your visitors are likely to have To find out, use Google to search for some key phrases your audience might use, and look for "people also ask" questions in the search results. If you find one, incorporate it into yourSpecial Database content strategy. Create answers that your visitors will want to share. Find the most popular related search strings The autocomplete list that Google shows below the search box shows you which search strings are the most popular, based on the characters you've typed so far. This gives you a glimpse into people's hearts. By default, the browser displays four predicted search strings. Change the settings to have 10 search strings. Go to Google's search results page. Click Settings > Search Settings. Under Google Instant Predictions, select Don't show instant results. This is what it looks like on my system: Popular-relevant-search-strings Enter your search text and we'll show you 10 predicted strings, giving you even more access to what's on the minds of millions of people. Predicted string Go ahead and search for some strings used by your target audience. Again, Google's vast machine learning output is like, "Here you go. This is the content your people want."
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Handpicked relevant content: What's happening with search engines Find effective words with paid search ads With the help of Google, reading people's minds pays off. Here's an example. One of Will's clients saw their wedding dress page's click-through rate skyrocket by 307, traffic tripled, and search rankings never improved. This is because the words in the page's meta description have changed. How did Will know to change that word He realized that his paid search team wrote ad copy to elicit emotion. The ad used the term "gorgeous" to speak to future brides, but the page's meta description used the term "lace." The meta description wasn't written for brides as much as it was arguably optimized for Google. Because his paid search ad copy received more clicks, Will made his meta description sound like high-performing ad copy. How do you change a page's metadata description to mimic the language of
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